New World Expansion’s K11 Group broadcasted the naming of its newest flagship scheme at 3 million-square-foot Victoria Dockside as k11 musea hk to be released in Q3 2019, offering a world-class empirical art, culture as well as the retail landmark.
The name is enthused by A Muse by the Sea for its trade concepts.
Located along the Tsim Sha Tsui Promenade, K11 MUSEA is the brand’s maximum ambitious museum retail milestone to date. Referencing investigation that discloses Asian millennials as “Super Consumers”, noticeable drivers of worldwide consumption with spending power set to extend US$6 trillion through 2020, K11 MUSEA positions itself as an ambitious destination merging art, culture plus commerce in Hong Kong and Asia, curated to offer guests the best retail experience.For more info visit www.k11musea.com
Features of the musea
The 10-story K11 MUSEA is provided to the dynamic lifestyles of millennials by bringing together empirical retail, art, culture, entertainment plus dining under one roof. K11 MUSEA will house a wide selection of global brands, numerous of which will be concept stores and flagships debuting in Hong Kong by a new image, K11 said.
It has an art collection
The journey starts from the exterior, one of the world’s biggest living walls will be built for its facade, boastful a total surface area of over 50,000 square feet of plants inclusive of the interior and exterior. K11 MUSEA will moreover display a world-class public art collection through its premises when it opens, emphasizing the brand’s core values of Art, Persons, and Nature.